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Fashion color fashion design Trend analysis WGSN trend forecasting

This Trend Forecaster’s Job Is To Decide What Colors We’ll Be Wearing

In one of the most memorable scenes in “The Devil Wears Prada,” the silver-haired editor Miranda Priestly lectures her lowly, fashion-unaware co-assistant, Andy, on the likely origin of her “lumpy blue sweater.” The sweater isn’t just any shade of blue, it is cerulean, which, Priestly points out, appeared prominently in a 2002 Oscar de la Renta collection and then again in an Yves Saint Laurent collection before being “filtered down through the department stores” and into “some clearance bin” in which Andy had presumably found it. The specific shade of blue, Priestly states, “represents millions of dollars and countless jobs” before telling Andy, “It’s sort of comical how you think that you’ve made a choice that exempts you from the fashion industry when, in fact, you’re wearing the sweate...

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